Kanye West’s ‘YEWS’ Trademark: A Business Move or a Controversial Statement?

Kanye West, the renowned rapper and fashion entrepreneur, has recently become a topic of discussion for two distinct reasons: his latest business endeavor and his contentious remarks about the Jewish community.

West, who has adopted the moniker Ye, has reportedly registered 26 new trademarks for the term “YEWS” under an LLC named Ox Paha Inc. The address for Ox Paha Inc. is listed at Kanye’s office on Melrose Ave in Los Angeles. The “YEWS” trademark is projected to be utilized across a broad spectrum of goods and services, encompassing everything from apparel and footwear to financial services and entertainment content. The precise intention behind the “YEWS” trademark, however, remains a mystery.

In parallel, West has been subjected to criticism following a series of interviews and social media posts that have been interpreted as antisemitic.

The speculation surrounding the “YEWS” trademark brings these two threads together. Given West’s recent controversy, some social media users are speculating that “YEWS” could be a reference to “Jews”. West has yet to publicly comment on the use of the term “YEWS”.