Amidst Reproductive Rights Debate, Rodrigo Takes Action with Emergency Contraceptives
Olivia Rodrigo has fulfilled her commitment to enhance awareness and access to reproductive health services by partnering with the Missouri Abortion Fund to offer free emergency contraceptives, condoms, and abortion information to attendees of her “Guts” world tour.
At her show on March 12 in St. Louis, Mo., attendees had the opportunity to take a package containing two boxes of Julie — an emergency contraceptive effective in preventing pregnancy if used within 72 hours following unprotected intercourse — along with cards featuring QR codes that link to resources for abortion access and the Missouri Abortion Fund. Additionally, fans mentioned receiving complimentary condoms and stickers. Prior to her “Guts” tour, Rodrigo revealed the inception of Fund 4 Good, a project that “works to support all women, girls and people seeking reproductive health freedom,” as stated in a video.
Rodrigo mentioned that the fund will provide direct support to local nonprofits dedicated to advancing girls’ education, reproductive rights, and the prevention of gender-based violence. She also declared that a share of her ticket sales revenue would be contributed to the Fund 4 Good, and for her concerts in North America, she has collaborated with the National Network of Abortion Funds, allocating a booth at each concert venue for the organization.
Rodrigo’s activism is particularly significant amidst the diminishing reproductive rights in the U.S. Following the reversal of Roe v. Wade, 21 states — Missouri included — have completely prohibited or heavily curtailed abortion access. The Missouri Abortion Fund playfully praised Rodrigo’s actions in a post on X, citing her lyrics: “It’s brutal out here in Missouri, but we are here for abortion access and hand out Plan B with @TextRightByYou.” Julie’s statement expressed: “We launched Julie to rewrite the morning-after experience for a new generation. Replacing the stigma and shame often linked with emergency contraception with access, exploration, and education is fundamental to our identity, and we are grateful to artists like Olivia Rodrigo and organizations like the Missouri Abortion Fund that align with our vision. Through Julie for All, we match every purchase of a morning-after pill with a donation to someone in need. We are honored to have provided over 1M units to more than 300 partners across the country.” Olivia Rodrigo's campaign to provide Plan B at her performances has elicited a variety of responses. Numerous fans and advocates have commended her initiative, yet certain conservative factions and persons have voiced objections. They contend that the distribution of emergency contraception by Rodrigo may foster a nonchalant approach to sexual relations and erode established moral principles. These detractors are concerned that such measures might adversely affect impressionable young fans, prompting conduct they consider to be reckless.